What started as a social media frenzy is now the credit union rallying cry, “Every Day is Bank Transfer Day™.” With trademark protection and ownership by CUNA, “Every Day is Bank Transfer Day™” is freely available for use by any and all credit unions nationwide.

Join this October in celebrating the anniversary of Bank Transfer Day by reminding consumers that any day is the right day to switch. Build momentum for any other special October celebration, including International Credit Union Day or your state credit union week. Extend the excitement simply by adding “Every Day is Bank Transfer Day™” to marketing, websites, social media, and signage. Then enjoy the conversations that result.

There are no special fonts, sizes, colors, or graphics required for use with the branding overlay. The only requirement is the adherence to the trademark after the phrase: Every Day is Bank Transfer Day™.


For years, credit unions in so many ways have been saying exactly that while looking for the perfect cooperative, collaborative campaign. That opportunity has arrived. Let’s use it together.

Troy B. Hall, Chief Operations Officer - South Carolina Federal Credit Union
Beth Jaskiewicz, SVP - Marketing - South Carolina Federal Credit Union